What the Kids are Collecting

Last week we spent some time discussing the reasoning behind the public’s NEED to collect even the most miniscule things. The reasons that were uncovered were actually very straight forward and  quite logical. So, now that you understand WHY people tend to accrue certain things, we hope to communicate the kind of objects that people have a habit of collecting. As the public is aware, Stikii is a children’s brand of footwear, which has motivated this blog to focus its discussion on the variety of items that a child would enjoy collecting. Kids have been forming collections for centuries, just like adults, but they tend to find different things more appealing to collect. The following, in random order, lists and discusses what we have found to be 10 of the most popular items collected by children over the years:

1. STICKERS

If you have been around kids long enough, you will have noticed that somehow, in some way, stickers tend to become a part of their daily routine. Stickers can be used to monitor progress, as a form of reward, some kids like to mark documents with stickers to remind them to return to something later, and others just find the novelties to be a cute and fun form of decoration for arts and crafts projects. If you are a teacher, you know exactly what I mean (its chaos if your stock of stickers suddenly depletes). Further than those many uses for stickers; children have also come to love to collect them. Kids thoroughly enjoy gathering up stickers and placing them in books or albums. There are an umpteen number of sticker shapes, styles, textures, sizes and characters. In reality, unless the child is focused on a specific category of stickers, this can be a hobby that never has to end!! Kids even get keen on trading and swapping stickers with their friends! In fact, sticker collections have become so popular that one can purchase quick-start sticker collections at toy stores and arts & crafts stores across the country.

2. BEANIE BABIES

During the mid-1990s, the Beanie Baby craze swept the nation. The cute, animal shaped bean bags by Ty Warner (the tags just read “ty”), were first introduced in 9 different forms. The Original 9, as they became known, were in no matter an instant success. Once Ty retired 11 different beanies, the remainder was swept off the shelves in a matter of hours, and the toys were an instant success and collector’s item because some would now be rare and difficult to find. Each different animal had a special name and poem printed on their red and yellow heart-shaped tags. The Original 9 released in 1993 included:

  1. Chocolate the moose
  2. Cubbie the bear
  3. Flash the dolphin
  4. Legs the frog
  5. Patty the platypus
  6. Pinchers the lobster
  7. Splash the Orca Whale
  8. Spot the dog
  9. Squealer the pig

People traveled far and wide to collect the Originals as well as any other beanies that they could get their hands on. They became so popular that Ty, along with McDonalds, released “Teenie Beanies” for distribution in Happy Meals. Even THOSE became collectables. Special additions were released in honor of events such as a tribute to Princess Diana, or in honor of the Olympic Games. These collections were worth a lot of cash as well. Some rare additions can cell for hundreds of dollars each. Over a hundred different beanie babies have been produced over the years and, though they are no longer “hot” items, many people today are still looking to complete their collections.

3. POKEMON CARDS

When beanie babies were becoming popular with young girls (and of course some boys), the Pokémon Trading Card Game was introduced and was aimed to appeal to young boys. Pokémon TGC is a collectible card game based on the Pokémon video game series and was first introduced in Japan in late 1996, and then in the US in 1998. Types of cards included in sets were: Basic Pokémon, Evolved Pokémon, Baby Pokémon, Energy cards, Trainer cards and Multi-type cards. They can be categorized into 9 different categories: Grass, Fire, Water, Lightning, Psychic, Fighting, Darkness and Metal. Kids still collect mass amounts of these cards, and some even play the game in tournaments. Many cards and sets can also be worth some money. They can sell anywhere from near $1 for a regular card to THOUSANDS of dollars for completed rare sets.

4. BASEBALL CARDS

It is a rare occurrence to come across a baseball fan that has never purchased a pack of baseball cards. Actually, it is not unusual to come across non-fans purchasing packs for the sake of the gum included! Baseball cards came into play shortly after the introduction of professional baseball itself. At first, these cards were packaged as a “bonus” along with products such as tobacco, candy or gum, to help boost sales. Many collectors today focus their collections on, for example, a specific team, era, players and more. Cards can be purchased at places like hobby shops, general retailers, pawn shops, antique dealers and the internet. Cards, depending on age, rarity, and player, can be sold for a few dollars to hundreds of thousands, maybe even millions if you find the right buyer.

5. SILLY BANDZ

In the recent years, Silly Bandz, the crazy, colorful, animal/fun shaped rubber bands made of silicone, have become all the rage in the elementary age group. They stretch to fit around the wrist and then return to their original shape when taken off. Sets include zoo animals, dinosaurs, western themed, Rockbandz, sports, tropical, Barbie, Justin Bieber, and Marvel silly bandz to name a few. You can wear them, collect them or trade them with friends! Many kids think that it’s cool to collect as many bandz as possible and then see how many they can fit on each arm.

6. KEYCHAINS

Keychains were first developed to help a person find their keys in the morning, or as they dig through their pockets or purse, or as a means to recognize one’s own set of keys. They can be personalized and unique, and used to showcase something the owner is interested in and enjoys. However, a set of keys with dozens of keychains will end up getting in the way and becoming heavy. The solution? Start a keychain collection! Many people choose themes to follow for these collections, such as places they have traveled, quotes, or a specific animal. Some people even use keychains as Christmas tree ornaments! Kids love to collect these because it makes them feel grown up and they can attach and hang them in a variety of fun places. Children can also collect chains from their favorite television shows or favorite movie characters, which make the process extra enjoyable.

7. STAMPS

Like stickers, youngsters also enjoy collecting stamps. This is often an activity that is done with parents or another adult, because stamps have so much history and educational value attached to them. You can collect stamps of any kind, or select special areas to focus on. Popular areas include: airmail stamps, commemorative stamps, people on stamps, birds on stamps, holiday stamps and more. Stamps can also hold a great deal of value and kids will love inspecting them with magnifying glasses and placing them in albums with tweezers.

8. COINS

Coin collecting is a hobby enjoyed by children and adults alike. It is a wonderful opportunity for kids to learn. The images on coins can teach them about countries around the world as well as their own country. Kids have a ball collecting “money” and feel a bit “richer” with each coin they add to an empty slot in their books. A great, more recent, coin collecting hobby is collecting all 50 state quarters.

9. MARBLES

Kids have been playing with marbles for AGES, so it is obvious that they have been collecting them for that long as well. The wide array of colors and designs that they come in makes them all the more appealing to children. Collections of marbles can come from old games, or just random findings. Displaying them in clear jars makes for a great decoration too.

10. INSECTS

For the science and nature loving child, collecting insects is a great and educational hobby to begin. With adult supervision, kids can collect live or dead insects for display. They can be displayed in jars, vials or frames. Helping them to identify the type of critter, the wings, antennae and legs makes the process a learning experience. They also have a blast catching the bugs with nets, jars and other containers.

Collecting things is pleasurable, which is why, at Stikii, we have decided to sell our Stik-em accessories in a multitude of designs and shapes, along with packaging them in pairs. Children will be eager to build their collections of Stik-ems and will take pride in sharing them with their friends. Each Stik-em category can call for a different and separate collection!!Keep checking back to see when Stikiis and Stik-ems will be available to purchase.

Collect Stik-em's!

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The Collection Phenomenon: Why do we do it?

Do you know someone with boxes stacked up in their closet filled with baseball cards? Or perhaps one of your good friends collects postage stamps? Or maybe your sister has an extensive collection of antiques (and most likely within this type of collection, there are multiple smaller collections of different types of antiques)? Odds are most of us have either at one point had our own collection, or know someone who does. And this is not just specific to the United States, collecting is a global phenomenon!!

People have been collecting things for AGES, whether it is on purpose or just simply acquiring things on accident is another story. Sometimes it is hard to understand why we collect things that are old, new, expensive, rare, odd, etc. There are multiple reasons why a person may begin a collection, and a lot of the time we are just dying to know the reasoning behind that rare assortment of treasures that they protect and love as if it was their first-born child.

The following are some common reasons why a person may begin a collection:

1.    It stimulates fond memories.

 Perhaps a specific coin reminds them of a day they spent with their father in Atlantic City, or a pink seashell of their honeymoon….just the touch can transport them back in time to that very day, that very moment in which they picked it up! Kind of like their own personal time machine.

2.    To reminisce of their childhood.

As we grow older, we grow out of certain toys and games, but that by no means indicates that we fall out of love for these things. Adults are finding more and more often that they really miss the toys they used to play with as children. This is why a lot of people will collect old toys, old board games, old video games, etc. Having them reminds them of when they were young and even sharing them with their own children brings them great joy.

3.   It’s fun, duh!

Many find it exciting and enjoyable to search for the next item needed for their specific collection. It is like a modern-day treasure hunt. You never know where that item may turn up, or how long it will take you to find it, but when you do, it feels like you just won the lottery or an Olympic gold medal. Yes that’s right, it’s that fun!

4.      Investment Purposes.

Although most often we find that people collect thing as a hobby, there are others out there that begin their collections for the sole purpose of monetary value. There are several things that one can collect that will rise in value as the years go by, or that are worth a pretty penny as complete set. This type of collection is no walk in the park, if the collector is not extremely careful, they may end up losing more money than they make of the assortment in the end. This makes it important to research and gain expertise in the field and sometimes to get a second opinion as to the condition or genuineness of the object. Rarity.com is a good site to use for this circumstance and to avoid such issues.

5.       “Fandom” or obsession. 

It is easy today for people to become obsessed or “star struck” with many objects or documents. Some people like a specific celebrity or movie so much that they feel the need to collect items that relate to them/it. Star Wars is a good example. People still love to collect memorabilia from the film such as R2D2 toys, light sabers, posters, etc. The same goes for a celebrity like, say, Audrey Hepburn or Marilyn Monroe.

6.       Achievement and/or completion of the set.

It is a really fulfilling moment when a person finds the last item needed to complete their collection. They love to know that they are one of the small bunches that actually owns the object in its entirety. This makes the owner proud, and indefinitely gives them “bragging rights”. It is similar feeling to reaching a long-term goal.

 7.       Something to talk about.

Often enough people collect things because it gives them something to talk about with family, friends and strangers alike! Often a parent will teach the child the importance behind the collection, or friends will star looking out for items that their collecting friend may need. It is an interesting conversation piece also because of the uniqueness and dedication behind the process.

We hope that, with Sikii and Stik-em’s, that children and parents will collect the accessories not only because it is fun, but because it will stimulate nice memories in the future. Our Stik-ems are so unique and fun that it will make an excellent first collection for children. This can help to teach them responsibility, the importance of research, and give them something to be proud us. Let us know if you would like more details on beginning your first Stik-em collection!

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My Stikiis, My Stik-em’s!

As we inch closer to the December 1, 2011 launch of Stikii shoes, it’s hard not to think about how much children are going to love them. The shoes are available in 8 different bright colors, in a shape that is one-of-a-kind! And did we mention that they are both affordable AND comfortable (two of the main shoe selection criterion)?!? But, possibly the most exciting feature of Stikii shoes are its interchangeable “Stik-em” accessories. 

Our “microfiber stik” material, created exclusively for the purpose of the footwear, allows children to continuously fashion their own unique shoe designs. The carefully formulated microfiber stik material with EVA OUTSOLE creates fun, comfortable and lightweight shoes perfect for any child. More importantly, however, the microfiber stik material holds Stik-em products firmly in place while still permitting children to easily remove the accessories to redesign their shoes at the blink of an eye! The fibers latch on to the back of the Stik-em’s in a sort of Velcro fashion that is both safe and fun!

We created Stik-em’s to complement the fun style and colors of our footwear. When released the shoes will be available in 8 different colors, which are as follows:

  1. Red
  2. Dark Pink
  3. Light Pink
  4. Medium Blue
  5. Dark Blue
  6. Brown
  7. Green
  8. Purple

Each color will have a fun name attached to it, such as “Razzle Red” or “Giddy Green”. This may be something we come to our fans for advice on. We intend to sell our shoes with accessories in an assortment of colors and sizes to provide consumers with an array of options including the following five categories:

  • Shiny Stik-em’s – Made of shiny PVC material, these accessories offer an eye-please contrast to the fabric on which they adhere.
  • Cloth Stik-em’s – These Stik-em’s resemble trendy, iron-on embroidered patches. Very reminiscent of Girl Scout and Boy Scout days.
  • 3D Stik-em’s – 3D movies and games are all the rage today, which is why we have created a 3D Stik-em category. These accessories are just like placing a soft a furry stuffed animal right onto the exterior of the shoe and the really POP out at you!
  • Rubber Stik-em’s – This highly durable material offers contrast and comes in various shapes and sizes. Think “rubber stamp”.
  • Light-up Stik-em’s – These clever ornaments light up with movement and last up to 20,000 hours. Kids will love playing outside in the evenings with these! It will make sneaking up on you tricky though!

Each category will offer a variety of shapes, characters, designs and more. Customer insight is always welcome. Our strategy remains to package the Stik-em accessories in identical pairs in order to entice children to trade the spare Stik-em with other Stikii wearers. Trading encourages trading and will assist in building the Stik-em collections. For centuries, children and adults alike have found pleasure in building and stocking collections, Next week’s blog plans to discuss the collection trend in more detail.

By combining Stik-em’s with the Stikii shoes, we hope to promote individuality and freedom of expression amongst youngsters.  Each day the child will have the opportunity to create a new shoe design, and thus, a new work of art. Color choice and Stik-em combinations will reflect the child’s tastes and mood each time they change it up. It encourages creativity in a fun way! Once the e-commerce website is up and running, consumers will have the option to “Build a Shoe” virtually. This feature allows the customer to first choose the color of the shoe, and then drag and attach multiple Stik-em’s to the shoe. When finished, just add the final to your shopping cart and check out! The shoes will then be delivered with the chosen Stik-ems!

Visit http://www.stikii.com for more details.

Stik-em’s will run at approximately $1.99 individually and $2.99 a pair. They will make great gifts and stocking stuffers when released this holiday season.

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Stikii makes Movies

 

Stikii Makes Moves Movies

 

You’ve heard about it, thought about it, read about it and maybe even dreamed about it. The anticipation has been building up for weeks as you wait patiently to see the Stikii rap music video that we haven’t stopped talking about. Well, it is your lucky day! The video has FINALLY been released to YouTube and is set to start creating buzz at any given moment.

 

One question that I know has been on the minds of our followers is…..”Why YouTube?”. Why not release the video on television to run as a commercial advertisement. Or, why not burn the video to a CD to distribute as marketing collateral?  Why put it somewhere that is not going to bombard the audience and force them to tune in like many successful marketing programs in the past?? Well, let’s take a few moments to answer that question!

 

TV is obviously still one of the most popular media outlets around and marketers/advertisers will always have the need to display their products in the homes of millions each and every day.  For the older generation, this outlet will remain the main route for media to reach them but for the younger age range, there are better means to grab their attention. It is apparent that we are surrounded by technology and electronics wherever we go. It is exceedingly difficult to pry a young person or corporate executive from their cell phone because it allows them access to email, internet and text messaging whenever they may need it! We rely on the internet for so many things; it is no wonder that it is now a one-stop marketing highway! YouTube has mini clips that cover almost any topic imaginable and can be viewed anywhere with access to the Web. It’s the perfect place for communicating your message!

 

So why, you ask, is YouTube superior to television? The following outlines 10 reasons that will surely motivate you to jump on the viral video bandwagon.

 

  1. No need to be at home to view – you can view these messages anywhere with internet access and on your own time, when you are ready to listen!
  2. Wide variety of content – YouTube allows for a variety of content and topics. Almost anything (legal, of course) goes with this site. Pick a topic and search….that’s all it takes! YouTube also implements a tool that lists clips similar to those you have recently searched for maximum exposure.
  3. It’s FREE!!! – As long as you have a username and password, you can upload your videos to YouTube without paying a cent. Television advertisement can cost a fortune (especially if you want to reach your target audience every time the ad is run) and the more popular the program is in your desired time slot, the higher the price.  And with DVR, many people are no recording their programs just for the sake of fast-forwarding through the commercial. So, odds are that you won’t reach the number you aim for, thus totally wasting all of that money. On YouTube, people view your clip because they WANT to.
  4. Television is not as popular as it once was – There is now the option to watch television programs online, through network video streams or those that are uploaded by users. These often have few to zero advertisements.
  5. The advertising is more effective – Commercial break during a movie or TV show is prime time to use the restroom, grab a snack or catch up on your chores. People don’t tune into commercials like they used to.
  6. Repetition is the key to learning – With television, commercial are played a specific amount of time….whatever the advertiser prepaid for. With YouTube, the video is always available for play and can be watched as often as necessary.
  7. Consumer presence – Consumers are using the internet as a main research tool. They often use the Web for information on a product prior to purchasing. What they find can influence what they buy. This is where a YouTube advertisement shines.
  8. Less restrictive – Television censors a lot of content these days but with YouTube, if it’s legal, it goes (for the most part).
  9. Links can be sent from YouTube – You can share the video with anyone! If you stumble upon something interesting that you think your friends, coworkers or boss should definitely see, all you have to do is send them the link and they can view the clip! These videos can also be embedded in web pages, and posted to social media sites like Twitter and Facebook for maximum exposure.
  10. Anyone can put up a video – Young or old, no matter what language you speak, if you have access to the internet and a computer, you can post a video to YouTube. And the topic doesn’t have to be current or interesting, heck; you could post a video of yourself sleeping. Yes that may be boring, but it is still possible!

 

As you can see, the winner of this argument is YouTube. There is absolutely no reason why your YouTube advertisement should not be a part of your future marketing plan. At Stikii, we take this platform very seriously, which is why we chose this site to upload our soon-to-be-famous Stikii rap video. We plan to use the site to create buzz, followers, to attract future customers, and even just to entertain the general public. This video will be accessible to YOU, our fans, and anyone else, 24 hours a day, 7 days a week. We encourage you to tell your friends, share the link on Facebook and Twitter, or just enjoy it when you can! Check out the clip and be one of the first viewers! Feedback and comments are definitely encouraged!

Let us know what you think! Participate in this poll!

 

 

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Let there be SHOES!

The first pair of shoes originated long before any one of us cares to remember and longer than any person can prove. The first historic physical evidence of foot coverings dates back to the Ice Age and comes in the form of cave paintings circa 8000 BCE. These primitive times required humans mass amounts of outdoor activity such as hunting and foraging which often required running and climbing over jagged rocks and sharp sticks. It was during this era, also, that the climate was cold and treacherous; glaciers still covered much of the earth’s surface and caused temperatures to constantly drop to dangerous levels. In order to save themselves from freezing to death, primitive created shoes not only to protect their feet but to keep them warm as well. I am sure you have all heard, at some point in your life, that the temperature of out body is often controlled by the heat around our head, hands and feet! These ancient cave paintings depict footwear as bags made of animal skin, some appeared to resemble fur boots, and in warmer climates, sandals.

Some of the first shoes crafted

The world's oldest shoe

Egyptian sandals

As the temperature began to rise and the glaciers to melt, the Egyptians became the most powerful population on the planet. I am still not too sure how they managed to build the pyramids without forklifts, cranes and all that other construction stuff. To accompany the dry weather and linens loin cloths, the shoes of this time were almost entirely sandals, basically a sole and a thong. This footwear was fashioned out of the most durable material available which was often braided papyrus for the sole and palm tree fiber for the straps.  Eventually this civilization developed the tanning process and was able to fashion sandals out of leather for comfort and durability. It was at this point in time that shoes became a sort of statement piece, but rather than fashionable, they were used to show ones power and rank. Shoes could be

Egyptian footwear styles

classified as a luxury good and not everyone could afford a suitable pair. Gold or jeweled shoes categorized the Pharaoh and his court, pastel colors were meant for dignitaries and religious communicators, red and yellow were reserved for middle class citizens and slaves, of course, went barefoot!

The population most everyone thinks of after the Egyptians are the Greeks, am I right? By

Roman/"gladiator" sandals

400 BC shoe and sandal crafting had taken a sophisticated leap and were even giving social rules to follow. There were shoes to be worn specifically outdoors and nowhere else, and some were reserved for particular occupations. Soldiers wore what we now refer to as “gladiator sandals”, young brides wore delicate ones, priests another form, actors another and so on and so forth.

The Romans were particularly war hungry and made it their life’s work to conquer all of the land surrounding the Mediterranean. I guess they were pretty smart too. With their minds set on conquest, the Romans wore sandals along with their togas. These followed classifications similar to the Greeks but were more practical, durable and sturdy and less a piece of elegance.

With the middle ages came castles, knights, dragons, sorcerers and all or that other mystical junk. Somewhere along the line all the hard work that the Greeks and Romans had put into shoe fabrication had disappeared and the new tailors of the time were slightly clueless. Eventually the “turned shoe” ( a shoe sewn inside out and then turned right side out so that the seams were less visible) was crafted and brought with it a new era of shoe design. One popular design worn during the time was called the Pouline which sort of resembled a pointed sock.  Rumor has it that this shoe was invented to hide the Count of Anjou’s foot deformity, but who knows if that is really the truth! The pointed shoe was the fashion statement of the century and as the years rolled by, the point seemed to stretch out farther to the “point” where it was difficult to even walk. Apparently some people even attached bells and outer accessories to these points to be used as a sort of flirtation mechanism….strange to say the least. Religious movements tried to ban the Pouline because of its phallic symbol likeliness.

Pouline

By the mid-15th century, there was a new shoe in town called the Duck’s Billshoe. These shoes were made of velvet or silk and were

Wooden Pattens

heavily padded and intricately embroidered. The top part was left open to show off the colorful tights that were all the rage for men to wear.  Neither of these shoes was all that practical and eventually the Patten was developed to wear outdoors in the dirt. This was basically a shoe worn over another shoe and looked like a sandal-clog hybrid. . Still doesn’t seem too practical to me.

The 1500’s brought with it new styles for both men and women. “Slashing” was ever so popular (the cutting of slits in the tops of shoes to again, shoe of hose) and puff as well. Shoes were slimmer and made to look more like a slipper and mules were introduced for men. Ribbons and rosettes were attached to add a distinguished touch. Women were crazy about the chopine, which was like the patten in that it was an over shoe, however, it was placed atop a platform to give the wearer height. During the Elizabethan Period high heels and pumps made their first appearance.

Chopine

The 17th century was a time for politics, and with these movements came boots and wooden-heeled shoes for the males. These shoes went perfectly with stockings and breeches and really showed off the muscle tone and shape of one’s legs. For women, small, dainty feet came into style and they would bind them with their own hair to keep them from growing. These tiny feet fit perfectly into six-inch heeled slippers made of silk, satin and velvet. They were exquisitely detailed with lace and beads and a different pair was worn to match the chosen outfit for the day.

In the 1700s, durable and practical shoes came back into style so that men could continue gallivanting around without the concern of foot pain. Shoes were usually black, shiny, pointed with a medium heel topped off with a large brass or silver buckle that had absolutely no purpose besides looking great with a wig. Women still loved stylish, detailed and fancy heeled shoes until the French Revolution. After this milestone heels disappeared and expensive silk was replaced with affordable and practical leather.

The 1800s women work comfortable shoes that allowed the feet to breath and move quickly and boots came back in style. Men’s shoes took a conservative turn and riding boots became the fad of the times. Laced up shoes made the footwear fit better and made wearing easier and more enjoyable. We still see the laced style today!

English laced boot

In the early 1900s women were not to show any leg and were left to wear black leather boots, or, if wealthy enough, fine, handmade heels with a pointed two were acceptable. Men, who were often adorned in tuxedos, wore conservative shoes in shades of black and brown. Patent leather pumps and splats were reserved for formal events. The first sneaker was developed by Ked’s in 1917.

The 20s were all about optimism and art and with that came shoes with STRAPS for women!! T-straps and bar shoes were popular for a night on the town.  Men wore two-toned shoes of either a white + black or tan + white combination. Fringed tongues and Oxfords hit the market as well.

STRAPS!

Not too much changed with shoes in the thirties, and much blame for this can probably be placed on the Great Depression. The loafer did, however, make its first appearance at this time. In the forties, due to war, leather was not readily available and women’s shoes were made out of material such as snake-skin or mesh. Heels were limited to one inch and came in only six color choices. Men wore Oxfords, moccasins and saddle shoes.

Two-toned Oxfords

With the fifties cam the invention of the stiletto and heels were now light weight and available in a multitude of colors so that they could match every outfit perfectly. Teens loved wearing lacy white socks with saddle shoes or loafers and ballet flats became a stylish accessory. Men loved clean tennis shoes and suede bucks.

Women's saddle shoes

The sixties brought with it patent leather Go-Go boots, colored suede, and Cuban heels. If you were a hippie, nothing but moccasins or sandals ever touched your toes. In the 1970’s, shoe wearing was a sort of free for all. Anything was acceptable from platforms to flats to earth shoes to boots…..women filled their closets with anything they could get their hands on….even disco shoes! MEN also wore platform shoes…what?

Go-Go Boots

Men's Disco platform shoe

The 1980s was a very materialistic time and shoes often meant business. Women wore sling backs and pumps and men wore brogues and loafers. For the non-corporate occasion ankle boots and neon colored pumps were must haves.

From the 90s on, many different types of shoes have been introduced. Tennis shoes are multi-colored fashion statements with males and women have gotten the notion that attaching anything to a shoe is a fashion statement, from spikes to Swarovski crystals. Every style from the past seems to be reintroduced in a circular cycle. We have seen the Oxford and the gladiator sandals come back in style countless times. Funky shoes are cool to really grab attention and are not limited to seeing fish swimming in platforms, shaped heels or glitter.

With Stikii comes a new type of shoe….a shoe that you can design yourself with countless accessories. Self-expression is the big trend of the times as are accessories, budgeting and comfort.  Stikii aims to combine both of these into a fun shoe that we home will be around through the fads and styles of shoes in the years to come.

Stikii Shoes!

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Thats a “Rap”!

If you have been keeping up with the Buzz at Stikii, you already know that a rap music video about Stikii has been underway. The idea behind this video is that something of this nature is rarely, if ever, seen — especially when promoting children’s shoes! Joe Chew, owner of Stikii, Inc. developed this concept some time ago and it is finally the right moment to get the ball rolling. The music video intends to spark conversation and grab the attention of the audience while keeping the Stikii brand image on their minds even after the viewing has commenced.

The music and lyrics for the rap song were previously recorded by local celebrity “Tony Toledo” (also known as HYPE). Using local talent helps to uphold the concept that the Stikii brand is homegrown. Tony Toledo hails from Fostoria, OH and can often be seen posing for advertisements and performing in local concerts. His style has been compared to the likes of Mike Posner and Kid Cudi, and his recordings have become ever so popular with teens and college-aged locals. We believe that his talent and current fan base will help to further the buzz around our Stikii music video.

Check out his vibe here   —>http://www.youtube.com/watch?v=XBmmsxLvQEE

This past Sunday, August 21, the video was shot in Tecumseh, MI, in a small,

kid-friendly neighborhood. The video, which will feature about 25 children between the ages of 3 and 11, was directed by Anthony Martinez. The concept behind the video is that Stikii shoes make everyday life fun and exciting. The shoot took approximately six hours and was recorded by  23-year-old Nick Amrhein from 3ByOne Studios (he will also take care of the film editing).

The kids really enjoyed the shoot and felt like movie stars upon arrival. The success of the product was made apparant via  the wide-eyed excitement expressed on the faces of each child as they played and danced in the footwear.

Stikii also brought in local dance crew, House of Adonis, to be a part of the filming. The House of Adonis dancers are a group of local hopefuls looking to make dancing a lifetime career. They practice day and night to ensure that they never miss a step and are extremely passionate about their art. The dance team has competed in New York City, appeared on Black Entertainment Television (BET), and at various events throughout Northwest Ohio. They are certain to be a great addition to the video. Check out this clip to get a better feel for what the team has to offer!

http://www.youtube.com/watch?v=6PBS6MLglMo

The shoot commenced late Sunday evening and left everyone, children, owner, director and parents, satisfied and excited. Over the next  week, 3ByOne will edit and polish up the video into a finished product. Once this process is completed, we will upload the video onto YouTube and let it run wild. We hope that by promoting links to the video via Facebook, Twitter, LinkedIn and our Stikii Blog, that we will be able to make the video viral in no time. Talk about Buzz!

Check back with Stikii social media on a regular basis for a chance to see the finished product. We cannot wait to hear what our fans will have to say about our one-of-a-kind, off-the-charts music video. From the director’s chair…..”That’s a ‘rap’!”

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Start School Off on the Right Foot!

It’s back-to-school time again! For most areas in the US, school is just around the corner, and if you are a parent, you are probably counting down the days until your little ones hop back on that yellow school bus and down the road to your freedom.  As for the students, they are usually a bit less excited, perhaps even a bit morose, that the days of sleeping in, swimming and playing with friends that they have come to expect are finally coming to an end. But whether you are filled with excitement or dread, the back-to-school experience is one that every parent and child alike will go through over the next few weeks.

Getting back into the school year routine can be a difficult transition for parents and kids alike.  You are often weighed down with lists and errands that you can’t possibly finish in time to make dinner and get to bed at a decent hour. The stress of back-to-school takes its toll on us and it is important to take each day one step at a time.  Getting your child prepared for this transition involves much more than the buying of school supplies. The following outlines some suggestions and tips for a successful return to academia.

1.       Routine

Be sure to get plenty of rest and start your kids into their routine a few days in advance so as to avoid any “surprises” on the first morning back. Establish a strict routine both at bedtime and awakening, with no loopholes, for the school year. Slowly ease the kids into this routine by adjusting bedtimes and wake-up times each day prior to school until they are aligned with the desired times.  Remember, it is important that children get 9-10 hours of sleep!

2.       Nutrition

Make sure you plan enough time in the morning for a healthy breakfast packed full of brain friendly food (whole grains, dairy, fruits, etc.) each morning. For those mornings that you forget to set the alarm, hand the kids a granola bar or a bagel that you had previously stocked up on for such an occasion.

Be sure your child’s lunch is nutritious as well.  As sandwich, fruit or vegetable, healthy snack and 100% fruit drinks (or skim milk) are excellent choices. Don’t let them guilt you into ho-hos and ding-dongs because Sally’s mom packs them for her.

                                                                                                       

   3.       Rules and Organization

Make sure your child does their homework at the same time each evening (before dinner?). Stay on top of assignments and when they are due so that you ensure your kids are handing things in on time. Ensure each book-bag is pre-packed the night before and that lunches are easily recognized. Establish guidelines for the journey to and from school and discuss the necessary associated safety precautions.

4.       Set Limits

Limit the amount of time your child may spend with technology (TV, surfing the net, playing video games) each day. Offer up brain-stimulating activities or exercise as alternatives.

5.       School Supplies

Each year, your child will bring home a list of “must haves” for the classroom. Be sure to follow the list accordingly so that your child is well prepared and does not fall behind. Of course, we all know how expensive back-to-school supply shopping can be.  Shop around for places that offer the best deal or school rewards. Check out this website for deals near you http://dealiciousfinds.com/back-school-deals-2011/.

6.       School Clothes

Now this is where the fun begins. Of course your child has been active and growing all summer long and the odds are that their clothes are too small, too worn or just plain un-cool.  Take this list from Scholastic.com to the mall with you so you don’t miss anything!

  • Underwear (10 pairs)
  • Socks (10-14 pairs)
  • T-shirts (6-10)
  • Sweaters/sweatshirts (2-3)
  • Pants (3-5+)
  • Skirt and coordinating top (1 for girls)
  • Shoes (2 pairs…we’ll get back to this)
  • Boots (1 pair)
  • Coats (1 light/fall, 1 winter, 1 rain-resistant)
  • Hats, gloves, scarves, accessories, etc.

This is the category where Stikii shines.Kids’ feet are always growing, so the odds are that they are always in the market for a new pair of shoes. Stikii shoes complete with Stik-em accessories will be an excellent choice for growing feet! Not only are these shoes reasonably priced, but they come equipped with EVA outsole and microfiber stik material….there is no other shoe out there like them! They are extremely comfortable and fashionable while helping to teach children the importance of individuality, fun and sharing.  These are shoes your kids will be excited about and help them to look forward to going to school each morning where they will be able to show off their newly designed shoes. It will be like having a new pair of shoes each day of the term! Once Stikii is made available for purchase, we encourage you to spice up your child’s wardrobe with this fabulous footwear. School clothes shopping is not just exclusive to the early weeks of school but is an ongoing, engaging process.

Keep checking our website, www.stikii.com as well as Facebook and Twitter for the exact dates in which you can purchase the footwear. Once the excitement and euphoria of back-to-school wears off, fuel the fire with a new pair of Stikii shoes this fall!

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